The company plans to focus on curated food experiences and an expansion beyond traditional meal kit subscriptions, as well as tech and operational infrastructure optimization. The wine varietals were designed by the Blue Apron team and are produced in California.Įarlier this month, Blue Apron revealed its Next Course strategy, which charts a path toward sustainable growth, profitability and shareholder return. The company is additionally adding three new sparkling wines to its Market and as part of shoppers’ wine subscriptions. Breakfast, appetizers, salads, desserts and proteins can be ordered à-la-carte. “The expanded Family Friendly and Add-on options continue to deliver on the weekly menu variety our customers have come to expect from us and feature choices like Wellness, vegetarian and Premium recipes.”īlue Apron launched its Add-on options last year, and is capitalizing on the popularity of the category with even more varieties. “Over the past few years, we have focused on delivering the right variety, flexibility and choice to meet our customers’ needs in the kitchen,” said Josh Friedman, chief product officer at New York-based Blue Apron.

The Four-Serving menu now offers 12 weekly options that feature more wellness and vegetarian recipes, as well as more craft and premium meals. The expansion brings the total weekly options to 58, which is triple the number of choices on the company’s menu since 2019. The added options mark the largest number of options Blue Apron has offered to date.

Meal kit company Blue Apron has expanded its offerings with additional four-serving recipes and add-on items, as well as newly added premium sparkling wines.

Blue apron menu this week